After a therapeutic day of replacing some of my stuff, it was great to finally get to the event that I came out to see: Podcamp Boston2.
The number of people seems to be lower than the 1100 or 1200 people than expected. It’s hard to tell because the new convention center is HUGE.One of the best things about attending conferences is the ideas that they generate. I usually leave these events with my head spinning with all great new project ideas and experiments. Here are some thought-kernels that I left with:
From David Meerman Scott, the author of The New Rules of Marketing and PR I learned about the importance of press releases and their ability to get the the end user…not immediately, but in the Long Tail. It’s important to put links in a press release because days, weeks, or months into the future, when someone finds this document, that they have breadcrumbs back to your site. Very cool. Oh, and he used a term that I really like. “Word of Mouse.”
Mitch Joel of Six Pixels of Separation talked about one’s personal brand, although I think that it is very applicable to a corporate one. To develop your “30 second elevator” speech — Start out by saying:
“Ya know when you (fill in the problem that you solve in your business)? Well I help people by (fill in the short list of things that you or your customers do.)”
In addition he said, “Your brand isn’t what you say it is. Your brand is what Google says it is.”
I had a chance to meet some great folks. I finally met Nico — the brilliant designer who built the RonAmok! site. Nico traveled 30 hours internationally to come to PodCamp. That makes my puny transcontinental flight look like a long stride!
At lunch I had a chance to introduce myself to Paul Gillin who wrote the book, The New Influencers. After letting him know how much I enjoyed his book, he asked me about what I did. “Griddlecakes? Are you Ron from Griddlecakes Radio? I listen to your show!” This New media stuff cracks me up.
In the afternoon I caught a session by CC Chapman and Mitch Joel called “Tools of the Social Media Trade.” They described how the web is becoming channels, and that our job is to fill them with good content as well as draw information from them. One of the most interesting stats that Mitch gave regarded Facebook:
• 50 million users
• growing at 350,000 subscriptions per day
• average time is 21 minutes
• 60% come back the next day
Looking forward to an abbreviated Day 2. Going to the Pats game tomorrow after the conference with my brother. MrsB heard that I was going to the game and graciously invited us to her tailgate party. Isn’t this new media stuff is great?