The first of two videos that I’m creating to explain Serial Content Strategies:
Here is a transcript from the video:
Serial Content — information that is released periodically, like newspapers, magazines, blogs or podcasts, has a consumption curve that looks like this:
- This is time
- This is the number of times your content is released
- And this is the number of times your content is consumed
And here’s how it works. At first, when your content is fresh, it has the most downloads or views. And then, over time, the content drops off in popularity. Chris Anderson has written an entire book on this subject. It’s called The Long Tail and understanding the concepts in this book is very important when crafting your company’s serial content strategy.
One of the most interesting observations of the The Long Tail is the number of content-hits never goes to zero, meaning that there is a small but constant demand for the each and every piece of serial content in your back-catalog of information. And here’s where it gets even more interesting. The amount of content consumed in this Tail, swamps the amount of content consumed in the head.
A solid understanding of the Long Tail is important when developing a Serial Content Strategy for your company. You need to think through the information that you are publishing. Is it more important to come out with one, blockbuster piece of content, tracking it’s downloads for the few months it’s popular, or is it more important to publish smaller, bite-sized pieces of content, spaced out over time, like in that of a blog, a podcast, or perhaps a series of white papers?