Dan’s observation is that every consumer has some ideal content that is “exactly what he wants”, whether he knows what it is today, or he just wants to be able to gain access to it some time in the future should he need to. This ideal is often in the long tail, outside the mainstream. For that person, the desired content is “hyper-differentiated”; i.e. price is no longer the main buying criteria. Furthermore he argues, products/services that provide good-enough (not the best) access to the mainstream, yet allow easy access to “my stuff, my way”, will be the most successful in the long run.

Same point, though from a little different angle. Would you agree?