The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.
May 2, 2008

“Its not the Social Network Sites that are interesting — it is the Social Network itself. The Social Graph. The way I am connected, not the way my Web pages are connected.” Tim Berners-Lee

In 1991, a young computer scientist by the name of Tim Berners-Lee wrote an email that described something that he called the World Wide Web. His idea was revolutionary. In the past, we shared documents by making electronic copies and then transferring those copies from computer to computer. Berners-Lee, however, suggested an alternative method — to link documents together through something called a “hyperlink.” It wasn’t long before we had created an interwoven collection of hyperlinked documents that made his World Wide Web a reality.

Which brings us to today, where we’ve added a new dimension to simple hyperlinking. We blog; we podcast; we publish video. We Twitter, Pownce and post comments. And through these tools and others, we network; we collaborate. And in doing so, we’ve established an array of relationships, where we share our opinions; we influence and we learn from one another.

So let me ask you:

  • Whose influence do you subscribe to?
  • Whose opinions do you trust?
  • Who trusts you?

Find the answers to these questions and a picture emerges — your Social Graph. It describes who you are, what you think, and who you associate with.

So let me ask you another question: Do you like what you see?

  • If yes, cool. Keep building on that model.
  • If not? The best thing about the Social Graph is that you can start making changes today.


Filed under: Social Media

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