One of the reasons that I write this blog is to share things that I, as a New Media Evangelist, learn while helping my company adopt New Media tools and techniques. Every now and then, a series of events conspire to create an “Ah-ha!” moment for me, something to pass along to you. I had one of those moments last Friday while speaking with my boss, Herta.
A little background. Our company is learning how to incorporate video into our stable of communications devices. In order to push ourselves along the learning curve, we hired Gerard Braud of Gerard Braud Communications to come and speak with us. Gerard is an accomplished journalist and videographer who shared his experiences, both on a technical as well as a content-creation basis.
During his presentation, he demonstrated the hold-the-camera-at-arms-length distance-from-your-face-while-speaking-into-it technique.
“Did you see the change?” Herta asked, while we recapped Gerard’s presentation.
“Change?” I asked.
“Yeah,” she said. “The moment that he looked into the camera. He changed.” Herta described how Gerard became more animated. He engaged with the camera. And he was comfortable in his element. Then she added, “I don’t do that. When someone puts a camera on me, I shut down.”
I love conversations like this. They highlight things that I need to remember. I’m a content creator. I have a podcast. I have a blog. I create videos. And so, if you put a microphone or video camera in front of me, my instinct is to turn on, not off.
And so do all of the fishbowl people that I hang out with. If I’m standing in a crowd of other content creators (i.e. bloggers, podcasters, videographers) and someone sticks a microphone into the mix, we all turn on! We become more animated. We are comfortable in our element. It’s natural. It’s “normal.”
“That’s not normal, Ron!” Herta corrected me. “Most people have the exact opposite reaction.”
She’s right. It isn’t normal. But I wonder; is it teachable? Is it something that anyone can learn, or is it reserved for the predisposed? Either way, it’s a problem that businesses need to focus on as they become publishers.