RonAmok!

The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.

I’ve always heard that you never hear the bullet that hits you. And although I never want to find out if that saying is true, I have confirmed a corollary to it: “You never feel the pink slip that hits you.”

After one year and four months of working to bring New Media technologies into the Fortune 1000 company where I’ve worked for eight years, I have failed. Last Wednesday, at 11:00 in the morning, my boss telephoned to say that the company no longer needs a New Media Evangelist.

I won’t lie to you, it was a shock. For the past week, I’ve been wondering what exactly happened. What could I have done differently to prove the value of this stuff? What could I have done differently to clearly articulate the vision that I saw for my company — one that included better communications with customers, more influence over the industry, and ultimately better returns for our investors?

For the first few days, I wallowed in self-pity. During the next couple, I transitioned to wallowing in self-doubt. And then something amazing happened. I started speaking with friends and family. And although my ego was still battered and bruised, the passion that I have for this stuff shined through. I found myself explaining why New Media is important. I could hear the excitement in my voice as I listed reason after reason why corporations need to question fundamental assumptions about the way they communicate. The revelation was powerful. I LOVE HELPING PEOPLE UNDERSTAND THIS STUFF.

I’m not ready to declare myself healed yet. I’ve still got some bruises and this old body doesn’t heal as quickly as it used to. But I do declare that my mourning period is over. A new chapter of my life is starting. I’ve gone back to work.

Yesterday, for the first time, I printed out partial chapters of a book that I’ve been pecking at sporadically since last December. Today, I began organizing it, identifying its holes, and putting together a plan for finishing it. As I delved into the project, I focussed on some mistakes that I made in my last job, the things that I had learned, and the things I would change if I were to do it all over again. All of those thoughts are now incorporated into the book plan.

And I’ve made another decision. I’ve decided to offer these experiences to customers. Today marks the beginning of a brand new company: RonAmok Communications. Over the next few weeks, I’ll clarify the products and services that I’m offering, so keep checking this space.

And lastly, New Media is nothing without conversation. As a blogger, I look to you, my readers, as my board of advisors. As I hone my message, as I share ideas from the book, I’m expecting you to keep me on the straight and narrow:-)

That’s about it. A new direction for your New Media Evangelist. As with any journey, there is excitement mixed with uncertainty. I don’t know what this journey has in store for me, but I do know that I’m about to learn a lot. And as usual, I’ll be sure to pass these lessons along to you.

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Comments

And it Begins!

John Wall
May 21, 2008

And it Begins!

John Wall
May 21, 2008

When your passion shines through somehow that decision seems to make itself. While I’m sure it’s not going to be an easy road, you have the drive to make this work. I know the new media mindset well, and the gut feeling of wanting people to understand and think differently about their communications and engagement.
I’ll be cheering you on back here in Kansas City. Best of luck Ron!

Ed Roberts
May 21, 2008

When your passion shines through somehow that decision seems to make itself. While I’m sure it’s not going to be an easy road, you have the drive to make this work. I know the new media mindset well, and the gut feeling of wanting people to understand and think differently about their communications and engagement.
I’ll be cheering you on back here in Kansas City. Best of luck Ron!

Ed Roberts
May 21, 2008

What?! Did some old media bean counters not see the value of your insight? May they rue the day!

JTM
May 22, 2008

What?! Did some old media bean counters not see the value of your insight? May they rue the day!

JTM
May 21, 2008

And may the gods be with you. You articulated the feelings of many who have walked the same path.

NHughes
May 22, 2008

And may the gods be with you. You articulated the feelings of many who have walked the same path.

NHughes
May 21, 2008

tried to send you email to your ronploof{at}gmail address and it bounced – is there another address to use?

Rob
May 22, 2008

tried to send you email to your ronploof{at}gmail address and it bounced – is there another address to use?

Rob
May 21, 2008

Ron, after working with you for most of those 8 years, and knowing that you are on the A-team of people that I have worked with, I can only think of those famous words…

“Many Shuvs and Zuuls knew what it was to be roasted in the depths of the Slor that day, I can tell you!” – Vinz Clortho, Minion of Gozer

You are the Keymaster! Now, go bust those ghosts of traditional media. But don’t cross the beams 🙂

harry the ASIC guy
May 22, 2008

Ron, after working with you for most of those 8 years, and knowing that you are on the A-team of people that I have worked with, I can only think of those famous words…

“Many Shuvs and Zuuls knew what it was to be roasted in the depths of the Slor that day, I can tell you!” – Vinz Clortho, Minion of Gozer

You are the Keymaster! Now, go bust those ghosts of traditional media. But don’t cross the beams 🙂

harry the ASIC guy
May 22, 2008

Ron, I’m so sorry to hear the news. I’m really going to miss you guiding us down this new path. I’ll be checking your blog regularly and listening for new Griddlecakes episodes from time to time. I wish you all the best.

Beverly
May 23, 2008

Ron, I’m so sorry to hear the news. I’m really going to miss you guiding us down this new path. I’ll be checking your blog regularly and listening for new Griddlecakes episodes from time to time. I wish you all the best.

Beverly
May 23, 2008

It’s a speed bump for that Fortune 1000 old media loving company.. But a clear highway for you! This is the beginning for you, Ron!

Kwam
May 24, 2008

It’s a speed bump for that Fortune 1000 old media loving company.. But a clear highway for you! This is the beginning for you, Ron!

Kwam
May 24, 2008

Ron, you did nothing wrong, trust me. When companies are squeezed by their shareholders they become deaf to unique and creative ideas, ideas which are often just intangible enough that they don’t translate down to a quarterly bottom line. In this reactive mode, their leaders sometimes make poor decisions as they chase smaller and smaller bags of money in an attempt to make increasingly insatiable shareholders happy. From a positive perspective, this may be the best thing that has happened to you in years (easy for me to say!). Pod-on, dude!

Stringinator
May 25, 2008

Ron, you did nothing wrong, trust me. When companies are squeezed by their shareholders they become deaf to unique and creative ideas, ideas which are often just intangible enough that they don’t translate down to a quarterly bottom line. In this reactive mode, their leaders sometimes make poor decisions as they chase smaller and smaller bags of money in an attempt to make increasingly insatiable shareholders happy. From a positive perspective, this may be the best thing that has happened to you in years (easy for me to say!). Pod-on, dude!

Stringinator
May 25, 2008

Ron,

You know how I feel. While it hurt you the most, it hurt me, too. I’m healing because of New Media – my RSS subscriptions to RonAmok & Griddlecakes Radio, the webcam, and you on my Facebook – make it seem a little less like I lost you. May RonAmok Communications be successful beyond your wildest dreams!

KarenB
May 27, 2008

Ron,

You know how I feel. While it hurt you the most, it hurt me, too. I’m healing because of New Media – my RSS subscriptions to RonAmok & Griddlecakes Radio, the webcam, and you on my Facebook – make it seem a little less like I lost you. May RonAmok Communications be successful beyond your wildest dreams!

KarenB
May 27, 2008

Oh man! This will show me for not reading this blog as often as I should!

This sounds like an incredible beginning! This makes what I sent you about an hour ago almost humorous. Now we REALLY need to talk.

Talk to you soon!
Jeremy Vaught

Jeremy Vaught
May 28, 2008

Oh man! This will show me for not reading this blog as often as I should!

This sounds like an incredible beginning! This makes what I sent you about an hour ago almost humorous. Now we REALLY need to talk.

Talk to you soon!
Jeremy Vaught

Jeremy Vaught
May 28, 2008

Rats Ron, I commented the day you posted this (thanks to RSS!), but it didn’t show up. I must have messed up somehow. Here goes again…

Ron, you have been a tremendous value to me and our product group. You introduced me to new media and ways that our business can benefit by using different “channels” to communicate more effectively with our customers and future customers…on their terms. Many of your suggestions are just now coming into play. Their value, and yours, will be demonstrated in time.

I look forward to keeping in touch with you my friend!

Ken Wetherell
May 28, 2008

Rats Ron, I commented the day you posted this (thanks to RSS!), but it didn’t show up. I must have messed up somehow. Here goes again…

Ron, you have been a tremendous value to me and our product group. You introduced me to new media and ways that our business can benefit by using different “channels” to communicate more effectively with our customers and future customers…on their terms. Many of your suggestions are just now coming into play. Their value, and yours, will be demonstrated in time.

I look forward to keeping in touch with you my friend!

Ken Wetherell
May 28, 2008

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David Jacobs
June 3, 2008

New Media +1 Corproate America – 1 {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/nqjDQds8ob_th1.jpg”}”title”:{“value”:”New Media +1 Corproate America minus 1 “}”videoUri”:{“value”:”http://www.seesmic.com/video/JgxKOtEIPU”}}}

David Jacobs
June 2, 2008

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