I’ve been struggling with the journalist-versus-blogger debate for quite a while. To me, blogging isn’t a threat to journalists. Rather, blogging augments journalism.
It all came together for me at the PRSA’s Digital Impact Conference this past week, when Richard Wilner, Sunday Business Editor for the New York Post said, “I’ve never written a story about the 8000 banks that weren’t robbed today.”
Fascinating. A journalist will test a topic against the following question: “Is it news or not-news?”
One man’s news is another man’s pleasure.
One man’s pleasure is another man’s snooze.
It makes sense. Journalists cover stories considered new, noteworthy, or different.
Compare and contrast that with bloggers, who are passionate about not-news. Using Richard’s example, there are bankers, bank employees and bank customers who are ecstatic that their banks weren’t robbed today, as well as other banking-related stories such as:
- newlyweds who bought there first home
- customers who started a home-based business
- children who opened their first savings account
Although none of these stories are newsworthy, they are all blogworthy.
Corporate blogging is about “not-news,” content that doesn’t meet the news-needs of a general audience. And it’s through publishing these stories that businesses can distinguish themselves from their competition.
Bloggers and journalists can coexist peacefully because they cover totally different things.