Yesterday I had the pleasure of speaking before the Orange County Executive Network, a non-profit networking group for business leaders. The room held approximately 30 executives from every conceivable industry, including finance, insurance, medical, human resources, communications, education and business consulting. The title of my presentation was “Blogging for Business: Why it Matters.”
As I had done last week at the Tustin Chamber of Commerce, a quick show of hands revealed that nobody could identify the RSS symbol. One brave soul tried to guess by asking. “Is it a WiFi symbol?” This is just another example of how much work is still needed to help non-fishbowlers Cross the Chasm.
The presentation went very well. The audience was engaged, asked great questions, and the enthusiasm continued another 45 minutes after the presentation as I answered questions on an individual basis.
There’s a real interest out there for New Media — passionate business folks who just need help with learning the basics first, and then orchestrating a collection of New Media tools custom fitted to their business.
I’m up for the challenge, but the job is way too big for one person. Are you game?