Comments on: The Economics of Influence http://ronamok.com/2008/08/04/economics-of-influence/ A storyteling analog engineer who studies the power of networks Wed, 16 May 2012 19:57:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: RonAmok! » The Plague of Postmodernity? http://ronamok.com/2008/08/04/economics-of-influence/comment-page-1/#comment-14199 RonAmok! » The Plague of Postmodernity? Wed, 28 Jul 2010 22:39:07 +0000 http://ronamok.com/?p=144#comment-14199 [...] World is Flat. The Economics of Influence are forever changed. And until the recording and movie industries understand these things, [...] [...] World is Flat. The Economics of Influence are forever changed. And until the recording and movie industries understand these things, [...]

]]> By: RonAmok! » Atoms and Bits http://ronamok.com/2008/08/04/economics-of-influence/comment-page-1/#comment-13093 RonAmok! » Atoms and Bits Fri, 28 Nov 2008 16:40:01 +0000 http://ronamok.com/?p=144#comment-13093 [...] new Economics of Influence is rippling through atom-based information and entertainment industries, as those involved [...] [...] new Economics of Influence is rippling through atom-based information and entertainment industries, as those involved [...]

]]> By: RonAmok! » Birth of a New Media Revolution http://ronamok.com/2008/08/04/economics-of-influence/comment-page-1/#comment-12631 RonAmok! » Birth of a New Media Revolution Tue, 02 Sep 2008 13:33:39 +0000 http://ronamok.com/?p=144#comment-12631 [...] from fixed to variable costs, Libsyn’s innovative business model put the final nail in the Gutenberg Economics of Influence’s coffin. The established media had lost most of its competitive advantages overnight, and a new [...] [...] from fixed to variable costs, Libsyn’s innovative business model put the final nail in the Gutenberg Economics of Influence’s coffin. The established media had lost most of its competitive advantages overnight, and a new [...]

]]> By: Lou Covey http://ronamok.com/2008/08/04/economics-of-influence/comment-page-1/#comment-12438 Lou Covey Tue, 05 Aug 2008 00:09:08 +0000 http://ronamok.com/?p=144#comment-12438 OK, I'll buy that one. The economics of the media for almost 300 years has not really been to sell influence, but eyeballs. The influence the media just gave away. Advertising has always been sold on the size of the audience and the journalists always said they were above the influence of the advertisers. But what the journalists did was what brought the audience and that influence was never monetized. I've been using an analogy to prove to people that paying a journalist to write an objective article (or A/V podcast) was not a stupid idea. If you are sick, you go to a doctor to get a diagnosis. Do you pay the doctor to tell you the truth about your condition, or to tell you you have a sinus infection when it's really lung cancer? Journalists are trained to research and develop an objective story in an easily consumable format. We rely on their honesty and attempt at objectivity. Journalism needs to be separated completely from advertising and we need to pay good journalists accordingly to their ability to analyze, not because they tell us what we want to hear. OK, I’ll buy that one. The economics of the media for almost 300 years has not really been to sell influence, but eyeballs. The influence the media just gave away. Advertising has always been sold on the size of the audience and the journalists always said they were above the influence of the advertisers. But what the journalists did was what brought the audience and that influence was never monetized.

I’ve been using an analogy to prove to people that paying a journalist to write an objective article (or A/V podcast) was not a stupid idea. If you are sick, you go to a doctor to get a diagnosis. Do you pay the doctor to tell you the truth about your condition, or to tell you you have a sinus infection when it’s really lung cancer? Journalists are trained to research and develop an objective story in an easily consumable format. We rely on their honesty and attempt at objectivity.

Journalism needs to be separated completely from advertising and we need to pay good journalists accordingly to their ability to analyze, not because they tell us what we want to hear.

]]> By: Lou Covey http://ronamok.com/2008/08/04/economics-of-influence/comment-page-1/#comment-14494 Lou Covey Tue, 05 Aug 2008 00:09:00 +0000 http://ronamok.com/?p=144#comment-14494 OK, I'll buy that one. The economics of the media for almost 300 years has not really been to sell influence, but eyeballs. The influence the media just gave away. Advertising has always been sold on the size of the audience and the journalists always said they were above the influence of the advertisers. But what the journalists did was what brought the audience and that influence was never monetized. I've been using an analogy to prove to people that paying a journalist to write an objective article (or A/V podcast) was not a stupid idea. If you are sick, you go to a doctor to get a diagnosis. Do you pay the doctor to tell you the truth about your condition, or to tell you you have a sinus infection when it's really lung cancer? Journalists are trained to research and develop an objective story in an easily consumable format. We rely on their honesty and attempt at objectivity. Journalism needs to be separated completely from advertising and we need to pay good journalists accordingly to their ability to analyze, not because they tell us what we want to hear. OK, I’ll buy that one. The economics of the media for almost 300 years has not really been to sell influence, but eyeballs. The influence the media just gave away. Advertising has always been sold on the size of the audience and the journalists always said they were above the influence of the advertisers. But what the journalists did was what brought the audience and that influence was never monetized.

I’ve been using an analogy to prove to people that paying a journalist to write an objective article (or A/V podcast) was not a stupid idea. If you are sick, you go to a doctor to get a diagnosis. Do you pay the doctor to tell you the truth about your condition, or to tell you you have a sinus infection when it’s really lung cancer? Journalists are trained to research and develop an objective story in an easily consumable format. We rely on their honesty and attempt at objectivity.

Journalism needs to be separated completely from advertising and we need to pay good journalists accordingly to their ability to analyze, not because they tell us what we want to hear.

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