The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.
Aug 25, 2008

Within a few short months, The United States will choose a new President. And not long after that, the President will choose his Cabinet — close advisers who’ll help him make important decisions.

And that got me to thinking. Who’s in YOUR Cabinet?

  • Who have you chosen to help you make decisions?
  • What do you expect out of your Cabinet? Facts? Opinions?
  • Are Cabinet members acquaintances or do they need to be friends?
  • What did each member do to gain your trust? Proven track record? Best out of five?:-)
  • And lastly: Is it possible for a vendor, someone who is trying to sell you something, to become a trusted member of your Cabinet?

I believe that every source is credible, if we know where they are coming from. If a company is writing about their products and services, of course their opinion will be biased. But that doesn’t negate everything that they say! Instead, it’s buyer beware. It’s important for a consumer to take transparently-biased information with a grain of salt, and to seek other sources. The onus of credibility falls on me, because ultimately, I am making the decision.

As I think through my list of trusted advisers, I see that my Cabinet is filled with friends, family and acquaintances — some who I only “know” through New Media. For example, I have a presentation coach by the name of Garr Reynolds. Oh, I’ve never met Garr in person, but I’ve bought his book, I read his blog, and I look to him to sharpen my presentations skills. Garr is a member of my Cabinet, and therefore, I take his recommendations just as seriously as I do with my other Cabinet members.

In a blog posting last week, Garr recommended that I purchase a new presentation book called: Slide:ology, by Nancy Duarte. Does it matter that this book was written by his friend? Perhaps. Does it matter that he’s selling it through his affiliate program with Amazon? Possibly. Did I still buy the book? Yup.

As a matter of fact, I bought two — one to give away. Why? Because I’ve found that every time I listen to his advice, my presentations get better. I balanced his biases with the results I’ve gotten in the past from taking his advice and I made a decision.

I’m halfway through Nancy’s book and have found it more amazing than I had imagined. My Cabinet has come through for me once again.

So who’s in your Cabinet?

Filed under: Audience is an Asset


Nice! I like this. Got me thinking who is in mine. And more importantly, who is on the outskirts that either need to be pushed out, or pulled in.

Very interesting indeed.

Jeremy Vaught
August 26, 2008

Ron, there you go again — proving to be a very valuable member of my Cabinet! Thanks.

Working at a company that almost thinks in PowerPoint, your recommendation here (i.e. your shared positive experience) will be valuable to me.

Ken Wetherell
August 26, 2008

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