The gas for media is funding and the drivers are people dedicated to the mission of communication. Right now, there are just a few quarts left in the tank and the drivers are still trying to figure out how to put it into second.

This will not last because it has to change, but the days when we thought new media could be accomplished with little to no investment is coming to a close. At least, for you and I, we better hope that’s true or we won’t be getting paid.

I can’t sleep at night.
This Idea has been bouncing around in my head for the past few months. I can’t shake it. If you know me, then you’ve probably heard me talk about the Idea or ask your opinion about the Idea or whether I’m…

Nice to you see back.

Godwin

One of the fundamental mistakes that people make is assuming that “New Media” as an industry. It isn’t. New Media is an infrastructure, no different than the roads that we drive on or the Internet itself. Throughout history, money is rarely made on infrastructure technologies; rather it’s made through the things that people build on them. The infrastructure called New Media has changed the content distribution game forever. Those who invent information products and services that leverage its advantages, will make plenty of money.

The creators of the content — the writers — still are not making a living off of new media. Old media writers, now having to do both, are burning out with the work load. Many are going to the darkside and trying to get content place by “respected” media houses, or are going in-house altogether.

We’re still in the “gee-whiz” stage of new media technology, but we’re getting close to the moment when a lot of significant people are going to say in unison, “Show me the money!” When that happens, new media is goign to face the same issues old media has to contend with.

Yes, new media is an effective communications medium. But right now it is a charity ward. That is not going to last.