RonAmok!

Social Media for Executives
Sep 12, 2008

Place & Route on an iPhone

Corporate video doesn’t need to be stiff. There’s nothing wrong with grabbing that Flip Camera and recording something that a traditional would never put on a corporate website.

The following example of online video fits that bill. Featuring Cadence blogger Bob Dwyer, the two minute video demonstrates an iPhone being used to run Cadence software remotely via VPN and VNC. Geeky? Yes. Impractical? Of course. But fun? You betcha! Better yet — Bob offers it as justification to get your boss to spring for an iPhone.

And for those non-electrical engineers out there, here’s some thoughts to explain how silly/fun the video is. The “First Encounter” software that he’s demonstrating is used by electrical engineers to place and route the guts of a chip — just like those that are found in your laptop or cell phone. Back at the office, it’s running on hardware that you can only dream of owning. And the cost of this software with all of the trimmings? Let’s just say that it’s closer to what you paid for your house than you did for that latest copy of Photoshop.

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Filed under: Content Development
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  • Some screenshots and a blog entry show OVM on the iPhone are at:

    http://www.ovmworld.org/forums/blog.php?b=8

    All from the iPhone, the user logs into SpectaReg.com, a Web2.0 EDA app for addressable register automation, then specifies and auto-generates all dependent deliverables from a single source.
  • Nish Balaji
    That is cool. Can't believe that Cadence outgunned everybody else to this totally cool yet impractical application. But, maybe I can still inveigle an iPhone using this demo as ammo.
  • Bob Dwyer
    Hey Ron! Thanks for picking up on this video, and thanks for your commentary on my blog post. I think it is a great example of content that would never find a place on a traditional corporate website, but is actually quite interesting to folks who use our software. The technology demonstrated is applicable to any VPN/VNC situation and as a result is potentially noteworthy even to people who don't use Cadence software; or even those that aren't Electrical Engineers. That being the case, I think it is a perfect thing to post on our website since my goal as a Cadence blogger is to provide valuable/interesting information whether that be about using our software or being more effective in their jobs in general. If we, as corporate bloggers, can fill that role we'll become a site that people come back to and as a result a company more likely to be trusted as design partner. A lofty goal I realize, and a stretch (going from an iPhone video to design partner), but I think that's the whole point of corporate blogging, isn't it?
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