Comments on: How do you divide by zero? http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/ Asset based Marketing & Public Relations Wed, 01 Feb 2012 14:37:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Angela Moore http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12918 Angela Moore Thu, 13 Nov 2008 17:30:31 +0000 http://ronamok.com/?p=169#comment-12918 Great post! God, how many times do we get asked this question? I will from now on respond, "How do you divide by zero" and point them here. Thank you. Great post! God, how many times do we get asked this question? I will from now on respond, “How do you divide by zero” and point them here. Thank you.

]]> By: Angela Moore http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-14533 Angela Moore Thu, 13 Nov 2008 17:30:00 +0000 http://ronamok.com/?p=169#comment-14533 Great post! God, how many times do we get asked this question? I will from now on respond, "How do you divide by zero" and point them here. Thank you. Great post! God, how many times do we get asked this question? I will from now on respond, “How do you divide by zero” and point them here. Thank you.

]]> By: Chris Selland http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12913 Chris Selland Thu, 13 Nov 2008 14:48:47 +0000 http://ronamok.com/?p=169#comment-12913 Good stuff Ron - I'd add to your last set of bullets that you still need to be able to demonstrate the actual revenue and/or retention impact of those activities, but this is definitely one of the better pieces I've read on ROI. Good stuff Ron – I’d add to your last set of bullets that you still need to be able to demonstrate the actual revenue and/or retention impact of those activities, but this is definitely one of the better pieces I’ve read on ROI.

]]> By: Chris Selland http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-14532 Chris Selland Thu, 13 Nov 2008 14:48:00 +0000 http://ronamok.com/?p=169#comment-14532 Good stuff Ron - I'd add to your last set of bullets that you still need to be able to demonstrate the actual revenue and/or retention impact of those activities, but this is definitely one of the better pieces I've read on ROI. Good stuff Ron – I’d add to your last set of bullets that you still need to be able to demonstrate the actual revenue and/or retention impact of those activities, but this is definitely one of the better pieces I’ve read on ROI.

]]> By: David Schultz http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12912 David Schultz Thu, 13 Nov 2008 14:40:21 +0000 http://ronamok.com/?p=169#comment-12912 AMEN. I will be forwarding this link around. AMEN. I will be forwarding this link around.

]]> By: David Schultz http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-14531 David Schultz Thu, 13 Nov 2008 14:40:00 +0000 http://ronamok.com/?p=169#comment-14531 AMEN. I will be forwarding this link around. AMEN. I will be forwarding this link around.

]]> By: Jim Storer http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12911 Jim Storer Thu, 13 Nov 2008 14:36:30 +0000 http://ronamok.com/?p=169#comment-12911 Great post Ron! We just discussed ROI in social media (SM) yesterday at the Social Media Breakfast in Boston. The consensus was to measure what you can measure (i.e. leads generated through SM efforts), but it's not wise to try to calculate hard ROI from SM. Andrew McAfee from Harvard Business School argued that the impact of enterprise software (including SM) is too complex to calculate ROI with models. Instead he suggested you present management with options and potential outcomes and they can decide what makes the most sense from a business perspective (without getting into an ROI analysis). The challenge I see in this logic is that it assumes a familiarity with downstream effects of SM efforts. I'd argue we're still learning how pervasive SM is in impacting and organization's top- and bottom-line. Jim | @jstorerj p.s. you can find the Tweetstream from yesterday's event by doing a Twitter search for #smb10 Great post Ron!

We just discussed ROI in social media (SM) yesterday at the Social Media Breakfast in Boston. The consensus was to measure what you can measure (i.e. leads generated through SM efforts), but it’s not wise to try to calculate hard ROI from SM.

Andrew McAfee from Harvard Business School argued that the impact of enterprise software (including SM) is too complex to calculate ROI with models. Instead he suggested you present management with options and potential outcomes and they can decide what makes the most sense from a business perspective (without getting into an ROI analysis).

The challenge I see in this logic is that it assumes a familiarity with downstream effects of SM efforts. I’d argue we’re still learning how pervasive SM is in impacting and organization’s top- and bottom-line.

Jim | @jstorerj

p.s. you can find the Tweetstream from yesterday’s event by doing a Twitter search for #smb10

]]> By: Jim Storer http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-14530 Jim Storer Thu, 13 Nov 2008 14:36:00 +0000 http://ronamok.com/?p=169#comment-14530 Great post Ron! We just discussed ROI in social media (SM) yesterday at the Social Media Breakfast in Boston. The consensus was to measure what you can measure (i.e. leads generated through SM efforts), but it's not wise to try to calculate hard ROI from SM. Andrew McAfee from Harvard Business School argued that the impact of enterprise software (including SM) is too complex to calculate ROI with models. Instead he suggested you present management with options and potential outcomes and they can decide what makes the most sense from a business perspective (without getting into an ROI analysis). The challenge I see in this logic is that it assumes a familiarity with downstream effects of SM efforts. I'd argue we're still learning how pervasive SM is in impacting and organization's top- and bottom-line. Jim | @jstorerj p.s. you can find the Tweetstream from yesterday's event by doing a Twitter search for #smb10 Great post Ron!

We just discussed ROI in social media (SM) yesterday at the Social Media Breakfast in Boston. The consensus was to measure what you can measure (i.e. leads generated through SM efforts), but it’s not wise to try to calculate hard ROI from SM.

Andrew McAfee from Harvard Business School argued that the impact of enterprise software (including SM) is too complex to calculate ROI with models. Instead he suggested you present management with options and potential outcomes and they can decide what makes the most sense from a business perspective (without getting into an ROI analysis).

The challenge I see in this logic is that it assumes a familiarity with downstream effects of SM efforts. I’d argue we’re still learning how pervasive SM is in impacting and organization’s top- and bottom-line.

Jim | @jstorerj

p.s. you can find the Tweetstream from yesterday’s event by doing a Twitter search for #smb10

]]> By: 10 Twitter Stories in 140 Characters – Brain Leaders and Learners http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12910 10 Twitter Stories in 140 Characters – Brain Leaders and Learners Thu, 13 Nov 2008 14:23:50 +0000 http://ronamok.com/?p=169#comment-12910 [...] What would happen to my investments today if  I simply divide by zero? [...] [...] What would happen to my investments today if  I simply divide by zero? [...]

]]> By: RonAmok! » David Scott divides by zero http://ronamok.com/2008/09/26/how-do-you-divide-by-zero/comment-page-1/#comment-12904 RonAmok! » David Scott divides by zero Thu, 13 Nov 2008 00:59:03 +0000 http://ronamok.com/?p=169#comment-12904 [...] September, your New Media Evangelist demonstrated how to calculate the ROI of New Media in: How do you divide by zero? In October, I posted Gary V’s thoughts in: Gary Vaynerchuk divides by zero. Today, we have [...] [...] September, your New Media Evangelist demonstrated how to calculate the ROI of New Media in: How do you divide by zero? In October, I posted Gary V’s thoughts in: Gary Vaynerchuk divides by zero. Today, we have [...]

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