Elections bring out the worst in people. And even worse…it’s people who I genuinely like and trust. And as we get closer to the election, I’m finding that some of my most trusted sources, especially the bloggers who I’ve entrusted my RSS-based attention to, are showing me a dark side — one that is affecting how I view them — and not in a good way!
New Media is about content and trust. If I subscribe to your blog, I did so because I like your insight and the quality of your content. However, if you drop the quality of your content by turning into some whiny hater (h8tr?), how do you expect me to react?
Politics takes extremely smart people and makes them sound stupid. Normally lucid writers become so caught up in emotion that their content is served slathered in venom. Look, I’ve probably subscribed to your blog because of your brilliant thoughts on New Media. Therefore, if you post something to your blog, at least make it New Media related. At least try.
For example, if you want to write about how the Obama campaign is using text messaging in an innovative and effective way — cool! If you wanna show how pro Obama YouTube videos outnumber pro McCain videos, yet the McCain videos have more total views, great. Let’s have a conversation, a debate, something — ANYTHING — other than sophomoric name calling and personal attacks that have been streaming in through my trusted feeds.
And so my friends, my trusted sources, my favorite New Media mavens, I’ve had to put a few of you into the RonAmok! penalty box. I’m not reading any of your stuff, listening to any of your podcasts, or watching any of your online video until after the election. Hopefully, on the first Wednesday of November, when all the hype is dissipated, you’ll have found your way back to your roots, to start writing like the smart and thoughtful experts that I subscribed to in the first place.
In times of high emotion, it’s easy to lose your way. If you’ve been swept up with the financial woes of the DOW, the hype of the election, or the crisis du jour, take a deep breath, think about why you started creating content in the first place, and please come back home.
I’ve left the light on for you.