RonAmok!

The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.
Oct 23, 2008

I’m sitting in the Phoenix Airport getting ready to get on my flight home from the Marketing Profs Digital Mixer here in Arizona. Yesterday, I heard some great presentations and wanted to share a few of the thoughts that really resonated with me.

“Don’t use Social Media to fix your broken business model.”
Christopher S. Penn — Student Loan Network

Chris elaborated that Social Media is a “magnifier” that exposes problems as opposed to hiding them. In the past, your PR folks may have been able to “spin” a story, or might have been able to bury it by not responding. Today, with your customers armed to tell the world about your flaws through text, audio, or video, you as a company have two choices: engage in the conversation and fix the problem or ignore it and hope for the best.

“Is your brand what you say it is, or what your customers say it is?”
Scott Monty — Ford Motor Company

I like this question because it cuts to the heart of my battles with the traditionals who think that they control their brand. It’s really important for businesses to monitor the online conversations about their brands with the understanding that conversations cannot be controlled.

Tomorrow, your New Media Evangelist will add the nuggets that he gathered from today’s presentations.

Tags:

Filed under: Social Media

Comments

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  A fantastic time at Digital Marketing Mixer 2008 by Christopher S. Penn’s Awaken Your Superhero
October 24, 2008

I really like the comments about brand. It reminds me of Cadence Visions and Values. They were all goodness and apple pie. They were statements about what we wanted to be, not what our Customers actually saw us as.

TTY tomorrow

Jon Gordon
October 27, 2008

I really like the comments about brand. It reminds me of Cadence Visions and Values. They were all goodness and apple pie. They were statements about what we wanted to be, not what our Customers actually saw us as.

TTY tomorrow

Jon Gordon
October 27, 2008

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