As a member of the New Media community, sometimes I find myself tossed unwittingly into a real live case study. Yesterday marked one of those times.
“My strategy for 2009 involves pirate ships and goal-focused execution. What has this economy done for your 2009 plans?”
A few minutes later, I responded with:
“@chrisbrogan This economy has opened many opportunities for those who help companies become more efficient in speaking with their customers.”
That was it. I went back to answering my email when all of a sudden, my inbox was pummeled with new messages. This is what I saw:
For some reason, I was gaining new Twitter followers at an unprecedented rate, and I couldn’t figure out why — well, until I saw the following tweet from Chris come across my screen:
You know who is totally awesome? Author @ronploof. Saw him in Arizona last week. Really great guy, @ronploof. 🙂
And then it all became clear. Chris Brogan has 18K+ Twitter followers. He tweets about me and presto, I gain 49 new followers instantaneously.
Chris has the power to move the needle. People trust him. If he recommends someone or something, people listen. It’s the power of Social Media. It’s the power of influence. Is your company paying attention?