In September, your New Media Evangelist demonstrated how to calculate the ROI of New Media in: How do you divide by zero? In October, I posted Gary V’s thoughts in: Gary Vaynerchuk divides by zero. Today, we have David Meerman Scott’s thoughts on the subject.
The video contains my new favorite ROI question: “What is the ROI of putting on your pants this morning?” Can’t wait to hit a traditional with that one!
Folks, let’s be very clear about this. New Media is by far THE MOST MEASURABLE communications medium in the history of civilization.. Unfortunately, most companies refuse to:
- do the necessary digging to gather the data
- do the analysis to make sense out of it.