Comments on: David Scott divides by zero http://ronamok.com/2008/11/12/david-scott-divides-by-zero/ Social Media for Executives Thu, 29 Jul 2010 08:13:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ron http://ronamok.com/2008/11/12/david-scott-divides-by-zero/comment-page-1/#comment-12996 Ron Tue, 18 Nov 2008 16:17:28 +0000 http://ronamok.com/?p=180#comment-12996 Hi Cherilyn, Thanks for stopping by and leaving a comment. The most underused resource is our willingness to mine the resources that we already have at our disposal. Companies collect web metrics but do they dig into them to find patterns? We know how many times a story/white paper/video has been downloaded, but do we we dig-in to find out why? We know who links to us, but do we follow-up with these folks for a good conversation? On the technology side, we have ample resources to generate more data than we need. Companies need to invest in human resources -- people who are tasked with making sense of it all. Hi Cherilyn,

Thanks for stopping by and leaving a comment.

The most underused resource is our willingness to mine the resources that we already have at our disposal. Companies collect web metrics but do they dig into them to find patterns? We know how many times a story/white paper/video has been downloaded, but do we we dig-in to find out why? We know who links to us, but do we follow-up with these folks for a good conversation?

On the technology side, we have ample resources to generate more data than we need. Companies need to invest in human resources — people who are tasked with making sense of it all.

]]> By: Cherilyn http://ronamok.com/2008/11/12/david-scott-divides-by-zero/comment-page-1/#comment-12995 Cherilyn Tue, 18 Nov 2008 14:14:50 +0000 http://ronamok.com/?p=180#comment-12995 Thanks for taking the time to educate "the rest of us" about social media. Do you have any resources or information that gives insight into some of the measurements you use for social media? I know some of them, but wanted to ask just in case you knew of a useful resource I may have overlooked. Thanks for taking the time to educate “the rest of us” about social media. Do you have any resources or information that gives insight into some of the measurements you use for social media? I know some of them, but wanted to ask just in case you knew of a useful resource I may have overlooked.

]]> By: David Meerman Scott http://ronamok.com/2008/11/12/david-scott-divides-by-zero/comment-page-1/#comment-12909 David Meerman Scott Thu, 13 Nov 2008 13:45:10 +0000 http://ronamok.com/?p=180#comment-12909 Love your post about dividing by zero. A classic. I may use it sometime. David Love your post about dividing by zero. A classic. I may use it sometime. David

]]>