Thought this post was spot on – I think this is a classic example of how some companies believe that the only messages that exist about them are the ones they create – through their Web site, press releases, PR efforts, etc – when that couldn’t be further from the truth. Communication should not be not one way!

The conversations exist about a brand whether they like it or not, so it’s just up to them to determine how they will leverage that dialogue. I think in 2009, the companies that do the best job LISTENING to what is being said about them on social media sites, and THEN effectively participating within the conversation, will be the ones to watch.

Until brands understand that social media is just that – SOCIAL, they will continue to turn people off within these communities by spamming them with PR jargon, written in “accepted editorial style.” (Read: not conversational, personable or sociable at all)

Thought this post was spot on – I think this is a classic example of how some companies believe that the only messages that exist about them are the ones they create – through their Web site, press releases, PR efforts, etc – when that couldn’t be further from the truth. Communication should not be not one way!

The conversations exist about a brand whether they like it or not, so it’s just up to them to determine how they will leverage that dialogue. I think in 2009, the companies that do the best job LISTENING to what is being said about them on social media sites, and THEN effectively participating within the conversation, will be the ones to watch.

Until brands understand that social media is just that – SOCIAL, they will continue to turn people off within these communities by spamming them with PR jargon, written in “accepted editorial style.” (Read: not conversational, personable or sociable at all)