Comments on: Ford, Fansites, and Firefighting

By: Online communities and the opportunities companies are missing out on « Blogging Bridges

Tue, 16 Feb 2010 16:06:52 +0000

[...] in on social media conversations helped quell PR disasters before they really started, like Ford’s Ranger Station fire or the Motrin Moms debacle. So it only makes sense to take advantage of all the tools that already [...]

By: Gotta have, Gotta listen, Gotta talk, and Gotta act. « Social Media Rocks!

Gotta have, Gotta listen, Gotta talk, and Gotta act. « Social Media Rocks! — Tue, 09 Feb 2010 21:17:16 +0000

[...] http://ronamok.com/2008/12/17/ford-fansites-and-firefighting/ [...]

By: The rules of social media | Bulletpoints

The rules of social media | Bulletpoints — Wed, 06 Jan 2010 03:05:02 +0000

[...] there are ways that you should do things and a lot of ways that you shouldn’t, but for all intents and purposes social media and the law [...]

By: Marketing Over Coffee Marketing Podcast » Special Interview with Ron Ploof

Marketing Over Coffee Marketing Podcast » Special Interview with Ron Ploof — Wed, 23 Dec 2009 03:51:39 +0000

[...] 27:30 Original Research on Scott Monty managing a PR crisis via Twitter [...]

By: Thin Mint-y Gate: Wal-mart’s Socia Media Opportunity

Thin Mint-y Gate: Wal-mart’s Socia Media Opportunity — Sat, 08 Aug 2009 17:43:41 +0000

[...] it’s not quite the same as “The Ranger Station Fire”, the Ford Fansite controversy that is now a “Best Practices” case study (by Ron Plouff) of [...]

By: What’s a Brandividual? — Authentic Organizations

What’s a Brandividual? — Authentic Organizations — Thu, 21 May 2009 01:03:56 +0000

[...] interesting, and weird, and vaguely proto-steampunk. And, I didn’t want to use an image of Scott Monty. [...]

By: Brand engagement with Twitter « Insight75’s Blog

Brand engagement with Twitter « Insight75’s Blog — Sun, 08 Mar 2009 22:55:54 +0000

[...] correct manner. The story of how the Ford Motor Companies head of social media, Scott Monty, used Twitter to avert a potential PR disaster is certainly worth a looking [...]

By: PRose on Social Media

PRose on Social Media — Tue, 10 Feb 2009 07:31:29 +0000

[...] story my professor told about Ford had a happy ending because there was someone in the wings ready to tackle the situation. In this [...]

By: The week in (digital) advertising | dawaidawai.com

The week in (digital) advertising | dawaidawai.com — Mon, 09 Feb 2009 18:30:14 +0000

[...] last week. Did you already read about how Ford extinguished a PR fire by listening and monitoring? RonAmok’s article provides a couple of great insights, not just for PR 2.0 guys. Apart from that there were people last week who asked us to say goodbye [...]

By: The 23rd Annual Marketing Over Coffee Award Winners! | Marketing Over Coffee Marketing Podcast

Thu, 08 Jan 2009 04:08:09 +0000

[...] Scott Monty wins the Seth Godin Contest from the BeanCast, check out the case study from Ron Amok and using Google Reader to gather stats on Twitter, Google turns the [...]