Last week I spent much time driving between Massachusetts and New Hampshire. Having grown up in the area, I have the advantage of knowing the back roads to my destinations, sparing me the hustle and bustle of the local freeways.
I love driving through New England towns, with their gazebo-laden town commons flanked by 18th century architecture. The sites spark warm memories of when I used to live there. But that’s when your New Media Evangelist noticed something — the fact that there are two types of New England town centers:
- The Norman Rockwell Type — remaining unchanged for two centuries, with its pristine white steepled church overlooking a lush green town common.
- The Main Street Type — The center of commerce, complete with bustling shops and restaurants.
As I drove around, I thought of the strategies that companies use when adopting New Media into their organizations.
Some separate New Media from the core of their businesses, preferring to push the technologies to the periphery. Like the Norman Rockwell Type, their core business remains unchanged while the bustling business district is located safely on the outskirts of town.
Others adopt New Media right into the heart of their companies, building businesses around the technology. Like the Main Street Type, New Media is incorporated wholly into the day-to-day corporate operations.
Both towns have business districts, yet each uses them differently.
Which town center is your company like? Is New Media integral to your day-to-day business, or is it held at arm’s length and used sparingly?
Photo Credit: Flickr User Talking Tree