Comments on: Fanversations http://ronamok.com/2009/01/16/fanversations/ Social Media for Executives Thu, 09 Sep 2010 00:00:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: James Colgan http://ronamok.com/2009/01/16/fanversations/comment-page-1/#comment-13292 James Colgan Mon, 19 Jan 2009 19:45:41 +0000 http://ronamok.com/?p=236#comment-13292 This is a real litmus test of your faith in your product or service. The more control you relinquish, the greater your faith. A company is not completely powerless in "shaping" a conversation and they don't have to come in "guns-a-blazing" though. There is a middle ground. The age of the press release is over, but you don't need a "million-dollar" marketing budget to be successful either. The market needs to be truly engaged for a company (marketing department) to be successful. And I'd like to add to your list one tool specific to electronic design: www.xuropa.com. If you have faith in your product - get it in front of your entire market directly via a <a href="http://xuropa.com/index_online_lab.php" rel="nofollow">Xuropa Online Lab</a>. - James This is a real litmus test of your faith in your product or service. The more control you relinquish, the greater your faith.
A company is not completely powerless in “shaping” a conversation and they don’t have to come in “guns-a-blazing” though. There is a middle ground.
The age of the press release is over, but you don’t need a “million-dollar” marketing budget to be successful either. The market needs to be truly engaged for a company (marketing department) to be successful. And I’d like to add to your list one tool specific to electronic design: http://www.xuropa.com.

If you have faith in your product – get it in front of your entire market directly via a Xuropa Online Lab.

- James

]]>