RonAmok!

Social Media for Executives
Jan 21, 2009

Social Media Like A Drum Circle

Last Friday I had the opportunity to cover The 2009 NAMM Show for Podcasting News. Checkout my videos from the floor: HHB-DRM-085 Flash Mic and the TASCAM DR-1 and DR-07 portable recorders.

As I was leaving the show floor, I heard the sound of drums. I followed the sound to discover its source…a massive drum circle consisting of over 200 participants pounding out a pleasantly-deafening rhythm. I grabbed my Flip Camera and started recording.

The man in the middle, Multi-percussionist Paulo Mattioli, lead the crowd through the use of expertly executed hand signals. He’d request; they’d respond, and music emerged from this purest form of collaboration.

The drum circle reminded me of Social Media. This video is the result of that thought.

Lemme know what you think.

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  • Drum circles may have come into fashion years ago through hippie culture, but nowadays, drumming is being recognized for it's community team building efforts, stress relief, and health benefits. Drumming is for people of all ages, from young children through seniors. Anyone can do it. To learn more about drumming, I highly recommend Jim Donovan's site: http://www.jimdonovandrums.com/
  • The analogy completely works. I always thought of drum circles as weird hippie things, but watching this I kept thinking, I would do that.
  • Must have been pretty amazing to experience it live. Great vide Ron.
    We've had a couple of agencies here (Aus) running fake campaigns under the guise of social media in the last few weeks, and then getting very narky at proponents of SM for criticising them ('there are no rules' 'what do you SM people know' etc).
    Well, I guess I agree, there are no rules - but you wont get this kind of a moment with deceit. Upon seeing this they (those agencies) would probably be busy wondering how to get logos on the instruments.
  • Bob Wright
    Powerful - both the beat and the message.
  • This is great! I recently participated in a Drum circle at a conference in Toronto and I have to concur with your thought via this Video. Great job! PS - now only if I can continue to write 15 min a day every single day LOL ~ thx for tweets! Best ~

    Sus @pinkolivefamily
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