One task that could well be added – writing pointers.

It sounds mundane, but poorly written work is not well received. I don’t mean typo’s (although there is a *journalist* I know that really needs this help!), but grammar and writing style – rythm, structure, calls to action, etc.

I’ve learned that one out of 10 employee blog recruits (these are people who actually sign up) get into the groove and post regularly.

The other nine post once or twice and then literally fade away. Many of these folks will actually hide from you (if you are the community manager … and blog coach) when you hound them to get a rough editorial calendar together that will help them plan their posts.

And Bob, yes, in my view the same rules apply to podcasters — these are simply blogs but in video (or audio) format.

0. Make sure you choose the right person to blog. There’s a special set of talents needed for blogging, especially the ability and desire to write and to have natural peer-to-peer (i.e. not talking down) conversations with customers. You said it best yourself, “if you approach an employee to write a corporate blog and they see it as one more burden to carry, they’re NOT a good candidate”.