I am a businessman and an advocate for Social Media.
Some consider this claim to be an oxymoron.
Even though they now have everything that they’ve always wanted — text, audio and video channels to talk with their customers 24 x 7.
Yet resist these channels because they must relinquish control.
And to me, THAT is an oxymoron.
Don’t be afraid. The loss of control doesn’t translate to chaos.
Healthy relationships never occur when one party exerts control over another.
Think of us as equals.
Talk with us as opposed to at us.
And if you do, we’re more likely to buy from you.
I believe THAT is called business.