I love Improv Everywhere. Their three word tagline: “We cause scenes” is elegant and brilliant. Can your company describe what it does using only three words?
Their most recent video, High Five Escalator shows what a little creativity, a few friends and a video camera can do. At the time of this posting, it has 370,417 views in five days.
Businesses in a down economy can learn a lot from this creative group. Money is tight. So, here’s a thought. Instead of spending money that you don’t have, how about spending some time to create compelling/fun/thought-provoking/useful information/edutainment for your clients?
Rob Shore of Shorespeak always asks: “What’s your Memorability Quotient?” Are you being memorable? What is your company doing right now that makes it stand out from all of your competitors?
Social Media can help solve both of these problems. Your company can be “in sight” and memorable. Unfortunately, whenever I run this crazy idea by business folks, I’m greeted with “the stare” followed by, “We don’t have the time to do something like that!”
Our economy has been strong for so many years that businesses have picked up some bad habits. We’ve become lazy, creating corporate group-think that prefers throwing dollars at problems instead of spending the time to solve them. Perhaps our present economic conditions will help us reconsider our instincts.
- Do you have a product that makes people smile? Put together a video showing their natural response to it.
- Does it deliver services that can be demonstrated publicly? Do it — just make sure that the video camera is rolling.
- Is your product so complicated that nobody except a PhD can understand it? Record your CEO explaining it to a group of kindergartners.
Inbound Marketing firm, Hubspot does a great job with their online music videos that teach Social Media concepts such as Inbound Marketing (48,765 views in 67 days) and Link Love (3,359 views in 4 days.)
Don’t wait for Washington politicians; create your own Social Media Stimulus Package. Grab a few of your most innovative employees, a video camera and go make media that your customers will enjoy. If you do a good enough job, they just might send it to a friend who is looking for what you are offering.