RonAmok!

The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.

I love Improv Everywhere. Their three word tagline: “We cause scenes” is elegant and brilliant. Can your company describe what it does using only three words?

Their most recent video, High Five Escalator shows what a little creativity, a few friends and a video camera can do. At the time of this posting, it has 370,417 views in five days.

Businesses in a down economy can learn a lot from this creative group. Money is tight. So, here’s a thought. Instead of spending money that you don’t have, how about spending some time to create compelling/fun/thought-provoking/useful information/edutainment for your clients?

Bob Maples, CEO of Maples Communications has this saying: “Outta sight, outta mind, outta business.” So, is your company outta sight? Are you layin’ low during this downturn? Good luck with that.

Rob Shore of Shorespeak always asks: “What’s your Memorability Quotient?”  Are you being memorable? What is your company doing right now that makes it stand out from all of your competitors?

Social Media can help solve both of these problems. Your company can be “in sight” and memorable. Unfortunately, whenever I run this crazy idea by business folks, I’m greeted with “the stare” followed by, “We don’t have the time to do something like that!”

Our economy has been strong for so many years that businesses have picked up some bad habits. We’ve become lazy, creating corporate group-think that prefers throwing dollars at problems instead of spending the time to solve them. Perhaps our present economic conditions will help us reconsider our instincts.

  • Do you have a product that makes people smile? Put together a video showing their natural response to it.
  • Does it deliver services that can be demonstrated publicly? Do it — just make sure that the video camera is rolling.
  • Is your product so complicated that nobody except a PhD can understand it? Record your CEO explaining it to a group of kindergartners.

Inbound Marketing firm, Hubspot does a great job with their online music videos that teach Social Media concepts such as Inbound Marketing (48,765 views in 67 days) and Link Love (3,359 views in 4 days.)

Don’t wait for Washington politicians; create your own Social Media Stimulus Package. Grab a few of your most innovative employees, a video camera and go make media that your customers will enjoy. If you do a good enough job, they just might send it to a friend who is looking for what you are offering.

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Filed under: Social Media

Comments

Great post, and I’m not just saying that ’cause of the link love 🙂

You get at the heart of memorability, so much of which is found when you abandon the traditional way things are done.

What would happen if businesses started their conversation at the “what’s the wackiest, most outlandish, potentially controversial place we could go?”. From there dial back the ideas (or not!) until you get to the right voice, tone, temperament, message for their industry/business.

This recession will cause more businesses to drown in the sea of sameness. Social media may well keep them afloat.

Rob Shore
February 13, 2009

Great post, and I’m not just saying that ’cause of the link love 🙂

You get at the heart of memorability, so much of which is found when you abandon the traditional way things are done.

What would happen if businesses started their conversation at the “what’s the wackiest, most outlandish, potentially controversial place we could go?”. From there dial back the ideas (or not!) until you get to the right voice, tone, temperament, message for their industry/business.

This recession will cause more businesses to drown in the sea of sameness. Social media may well keep them afloat.

Rob Shore
February 13, 2009

This is awesome! I’m currently editing my very first edited video, and you have already helped me rethink how I can do it better.

Great post. Great message. Thanks Ron.

Jeremy Vaught
February 14, 2009

This is awesome! I’m currently editing my very first edited video, and you have already helped me rethink how I can do it better.

Great post. Great message. Thanks Ron.

Jeremy Vaught
February 14, 2009

Ron,

I love it and I love your site and what you are doing,
we would love to feature you on ocbizblog some time.

Steve Averill

Steve Averill
February 19, 2009

Ron,

I love it and I love your site and what you are doing,
we would love to feature you on ocbizblog some time.

Steve Averill

Steve Averill
February 19, 2009

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