RonAmok!

The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.

Recently, I’ve been thinking about the relationship between the content that businesses create for New Media channels and the way that content travels online.

In the case study, The Ranger Station Fire, I made an observation that the retweet is one of the most powerful communications devices in the social media world today. It’s a personal endorsement that says, “This content is so important that I’m willing to pass it along with my seal of approval.” Can you think of anything better to happen to your online content? A retweet it the propellant that rockets your content through the Twitter channel.

Although we don’t have the luxury of a channel-specific word like retweet in other online venues, we still make endorsements. We repost messages in blogs, we refer clients in business, and we repeat our favorite bits of knowledge in conversation.

As you create online content for your business, it’s important to think about how that message will propagate throughout the ether. What makes your content so compelling  that others want to carry it forward for you?

What’s your “Re” factor?

Photo Credit: jehangreco

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Comments

Thanks for a great post and a fabulous e-book on The Ranger Station Fire.

I am presently “re”-ing that book to several folks…

😉

Corey
March 3, 2009

Thanks for a great post and a fabulous e-book on The Ranger Station Fire.

I am presently “re”-ing that book to several folks…

😉

Corey
March 3, 2009

Great post and a great read. This gives us a first hand look at some of the challenges / opportunities available to us as we continue to explore the world of Social Media and Social Networking

Jeff
March 11, 2009

Great post and a great read. This gives us a first hand look at some of the challenges / opportunities available to us as we continue to explore the world of Social Media and Social Networking

Jeff
March 11, 2009

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