In the case study, The Ranger Station Fire, I made an observation that the retweet is one of the most powerful communications devices in the social media world today. It’s a personal endorsement that says, “This content is so important that I’m willing to pass it along with my seal of approval.” Can you think of anything better to happen to your online content? A retweet it the propellant that rockets your content through the Twitter channel.
Although we don’t have the luxury of a channel-specific word like retweet in other online venues, we still make endorsements. We repost messages in blogs, we refer clients in business, and we repeat our favorite bits of knowledge in conversation.
As you create online content for your business, it’s important to think about how that message will propagate throughout the ether. What makes your content so compelling that others want to carry it forward for you?
What’s your “Re” factor?
Photo Credit: jehangreco