http://ronamok.com/2009/04/21/boomers-onboarding-millennials/ Asset based Marketing & Public Relations Wed, 01 Feb 2012 14:37:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-13542 Murphy Thu, 07 May 2009 18:57:05 +0000 http://ronamok.com/?p=717#comment-13542 So right. The kids knew instinctively how to make an engaging video. The Corporate Communications Department knew instinctively how to wring all the candor and authenticity out of a video. So right. The kids knew instinctively how to make an engaging video. The Corporate Communications Department knew instinctively how to wring all the candor and authenticity out of a video.

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-14623 Murphy Thu, 07 May 2009 18:57:00 +0000 http://ronamok.com/?p=717#comment-14623 So right. The kids knew instinctively how to make an engaging video. The Corporate Communications Department knew instinctively how to wring all the candor and authenticity out of a video. So right. The kids knew instinctively how to make an engaging video. The Corporate Communications Department knew instinctively how to wring all the candor and authenticity out of a video.

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-13493 Michael Benidt Tue, 28 Apr 2009 13:34:35 +0000 http://ronamok.com/?p=717#comment-13493 Great article. I read it because I said to myself, "What the heck is 'onboarding?'" - same as you. Everyone has something to offer - and it's the mix that matters. I'm not eating any pizza anymore, though! Great article. I read it because I said to myself, “What the heck is ‘onboarding?’” – same as you. Everyone has something to offer – and it’s the mix that matters. I’m not eating any pizza anymore, though!

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-14622 Michael Benidt Tue, 28 Apr 2009 13:34:00 +0000 http://ronamok.com/?p=717#comment-14622 Great article. I read it because I said to myself, "What the heck is 'onboarding?'" - same as you. Everyone has something to offer - and it's the mix that matters. I'm not eating any pizza anymore, though! Great article. I read it because I said to myself, “What the heck is ‘onboarding?’” – same as you. Everyone has something to offer – and it’s the mix that matters. I’m not eating any pizza anymore, though!

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-13476 David Jacobs Wed, 22 Apr 2009 21:12:56 +0000 http://ronamok.com/?p=717#comment-13476 I'm in the minority I know, but I didn't think the Dominos response video was so bad. Could it have been better, sure. But I have to tell you, at first viewing, I bought it. Maybe I'm gullible. Upon second viewing, I could see what you and others are talking about. But I am so used to companies not responding at all or doing so in a completely half hearted way and with such horrible marketing spin, I was impressed to see anything at all that smacked of the right direction. Compare it with that way Amazon.com responded to the "gay" book debacle. Now how bad does Dominos look? I’m in the minority I know, but I didn’t think the Dominos response video was so bad. Could it have been better, sure. But I have to tell you, at first viewing, I bought it. Maybe I’m gullible. Upon second viewing, I could see what you and others are talking about. But I am so used to companies not responding at all or doing so in a completely half hearted way and with such horrible marketing spin, I was impressed to see anything at all that smacked of the right direction. Compare it with that way Amazon.com responded to the “gay” book debacle. Now how bad does Dominos look?

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-14621 David Jacobs Wed, 22 Apr 2009 21:12:00 +0000 http://ronamok.com/?p=717#comment-14621 I'm in the minority I know, but I didn't think the Dominos response video was so bad. Could it have been better, sure. But I have to tell you, at first viewing, I bought it. Maybe I'm gullible. Upon second viewing, I could see what you and others are talking about. But I am so used to companies not responding at all or doing so in a completely half hearted way and with such horrible marketing spin, I was impressed to see anything at all that smacked of the right direction. Compare it with that way Amazon.com responded to the "gay" book debacle. Now how bad does Dominos look? I’m in the minority I know, but I didn’t think the Dominos response video was so bad. Could it have been better, sure. But I have to tell you, at first viewing, I bought it. Maybe I’m gullible. Upon second viewing, I could see what you and others are talking about. But I am so used to companies not responding at all or doing so in a completely half hearted way and with such horrible marketing spin, I was impressed to see anything at all that smacked of the right direction. Compare it with that way Amazon.com responded to the “gay” book debacle. Now how bad does Dominos look?

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-13474 Dallas Lawrence Tue, 21 Apr 2009 21:21:31 +0000 http://ronamok.com/?p=717#comment-13474 You’re absolutely right that millennials and baby boomers have a lot to learn from each other. Millennials understand the speed and reach of social media while experience has taught boomers the right messages and tone to set when addressing a crisis. When a crisis erupts online, we counsel clients that their response time is measured in minutes, not hours. Your crisis team needs to meet, develop initial – and authentic – response messages, and communicate to stakeholders before the online masses are able to set the tone. The unprecedented speed with which information now travels – in Domino’s case hundreds of thousands of potential customers viewed a devastatingly brand-damaging video before the company was able to respond – means that your communications team must be prepared to respond in real time. Read more at Bulletproof Blog: <a href="http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/" rel="nofollow">http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/</a> You’re absolutely right that millennials and baby boomers have a lot to learn from each other. Millennials understand the speed and reach of social media while experience has taught boomers the right messages and tone to set when addressing a crisis. When a crisis erupts online, we counsel clients that their response time is measured in minutes, not hours. Your crisis team needs to meet, develop initial – and authentic – response messages, and communicate to stakeholders before the online masses are able to set the tone. The unprecedented speed with which information now travels – in Domino’s case hundreds of thousands of potential customers viewed a devastatingly brand-damaging video before the company was able to respond – means that your communications team must be prepared to respond in real time. Read more at Bulletproof Blog: http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/

]]> http://ronamok.com/2009/04/21/boomers-onboarding-millennials/comment-page-1/#comment-14620 Dallas Lawrence Tue, 21 Apr 2009 21:21:00 +0000 http://ronamok.com/?p=717#comment-14620 You’re absolutely right that millennials and baby boomers have a lot to learn from each other. Millennials understand the speed and reach of social media while experience has taught boomers the right messages and tone to set when addressing a crisis. When a crisis erupts online, we counsel clients that their response time is measured in minutes, not hours. Your crisis team needs to meet, develop initial – and authentic – response messages, and communicate to stakeholders before the online masses are able to set the tone. The unprecedented speed with which information now travels – in Domino’s case hundreds of thousands of potential customers viewed a devastatingly brand-damaging video before the company was able to respond – means that your communications team must be prepared to respond in real time. Read more at Bulletproof Blog: <a href="http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/" rel="nofollow">http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/</a> You’re absolutely right that millennials and baby boomers have a lot to learn from each other. Millennials understand the speed and reach of social media while experience has taught boomers the right messages and tone to set when addressing a crisis. When a crisis erupts online, we counsel clients that their response time is measured in minutes, not hours. Your crisis team needs to meet, develop initial – and authentic – response messages, and communicate to stakeholders before the online masses are able to set the tone. The unprecedented speed with which information now travels – in Domino’s case hundreds of thousands of potential customers viewed a devastatingly brand-damaging video before the company was able to respond – means that your communications team must be prepared to respond in real time. Read more at Bulletproof Blog: http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/

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