Comments on: Passionographics

By: RonAmok! » Mystified but Open

RonAmok! » Mystified but Open — Thu, 19 Nov 2009 17:40:21 +0000

[...] 2) There seems to be a myth that New/Social Media is generational. At first, it sounds like a “Mom and apple pie” argument, but it isn’t. Execs need to understand that the use of these tools is not based on demographics. Rather it is based on Passionographics. [...]

By: Jon Gordon

Jon Gordon — Fri, 03 Jul 2009 13:41:54 +0000

Ron,

Speaking of our parent’s generation, I think it is only a matter of time before they dive into social media. They are very social creatures, often with time on their hands and a desire to connect to one another. My email inbox is full of “helpful” emails forwarded to me by my father.

P.S. If you even think about teaching my Dad to twitter I will automatically forward all his emails to your address.

By: Ron

Ron — Thu, 02 Jul 2009 21:50:16 +0000

Thanks for the catch Tom. Now I know why I always struggled with that section of the SATs!

I made the change based on your suggestion.

By: Tom

Tom — Thu, 02 Jul 2009 18:11:36 +0000

Hi Ron – I think you hit the nail on the head here, and great suggestion for the ad folks. Creating a site that speaks to their passions is the perfect recipe (sorry).

Your last line – You may have meant “Good online content is to passionate customers like HONEY is to BEARS.