RonAmok!

The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.
Aug 24, 2009

In 2007, while leading a Fortune 1000 company’s charge into the exciting/scary world of New/Social Media, I devoured books that taught me about the corporate use of New Media:

But as I attempted to incorporate the ideas contained in these great books, I encountered something that none of them prepared me for–huge internal resistance to their innovative ideas. For example, marketing wasn’t willing to release control of corporate messaging; PR fretted over rogue bloggers; and gatekeepers such as the “Web Team” and Information Technology (IT) were terrified by opening a technical Pandora’s box–the fact that anyone within the organization could post text, audio, or video onto the corporate website…without going through them!

The experience did two things for me:

1) taught your New Media Evangelist much about the political ramifications of introducing New Media channels to those wedded to Old Corporate Communications thinking

2) provided the inspiration to share the lessons that I’ve learned.

I’m happy to announce that the fruits of my labor are nearly complete. Last week, I got the news that my book, Read This First: The Executive’s Guide to New Media–from blogs to social networks has gone into production.

  • If you are an executive looking to adopt New Media technologies into your corporate communications strategies, I suggest that you Read This First.
  • If you are a Social Media consultant who’d like to help your prospects understand the fundamental foundation by which to build their Social Media strategies upon, I highly recommend that you have them Read This First.

I don’t have an exact publishing date yet, but I do know that it will be available in October of this year. Please subscribe to this blog for updates as we get closer.

Tags:

Filed under: Read This First

Comments

Ron,

I can’t wait for your book to come out! As one who got a sneak preview, I highly recommend it. 🙂

Congratulations are coming soon,
Karen

Karen Bartleson
August 24, 2009

Ron,

I can’t wait for your book to come out! As one who got a sneak preview, I highly recommend it. 🙂

Congratulations are coming soon,
Karen

Karen Bartleson
August 24, 2009

Congratulations Ron. I look forward to learning from your experiences and insight.

Bob

Bob Williams
August 25, 2009

Congratulations Ron. I look forward to learning from your experiences and insight.

Bob

Bob Williams
August 24, 2009

Thanks for the mention, Ron. If you can tell corporate marketers how to get their radical new media ideas past the corporate naysayers, you’ll have done the world a great service! Were underlined words meant to be hyperlinks? They’re not working for me.

Paul Gillin
August 25, 2009

Thanks for the mention, Ron. If you can tell corporate marketers how to get their radical new media ideas past the corporate naysayers, you’ll have done the world a great service! Were underlined words meant to be hyperlinks? They’re not working for me.

Paul Gillin
August 25, 2009

Thanks for the kind words, Karen, Bob and Paul. As for the underlined words, Paul, no they weren’t hyperlinks…just plain underlines. I have changed them to italics. Sorry for the confusion. I should have consulted my RonAmok! style-guide:-)

ronploof
August 25, 2009

Thanks for the kind words, Karen, Bob and Paul. As for the underlined words, Paul, no they weren’t hyperlinks…just plain underlines. I have changed them to italics. Sorry for the confusion. I should have consulted my RonAmok! style-guide:-)

Ron
August 25, 2009

Ron, I look forward to reading your new book! Congratulations!

As the person who opened my eyes to the new world of new media, I'm certain you will provide, yet again, more valuable and practical information to top what you have already given so generously.

Thanks again.

kenwetherell
September 8, 2009

Ron, I look forward to reading your new book! Congratulations!

As the person who opened my eyes to the new world of new media, I'm certain you will provide, yet again, more valuable and practical information to top what you have already given so generously.

Thanks again.

kenwetherell
September 8, 2009

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