Yesterday I was notified by email that The Southern California chapter of the Automobile Association of America was following me on Twitter (@AAASoCalNews). Always interested to learn how organizations are using New Media channels (I’m also a long-time AAA member), I decided to check ’em out. That’s when I was greeted with the following message:
“That’s odd,” I thought. Why would an organization want to restrict the number of people that they can communicate with? And that’s when I saw the bio.
It’s funny how history always repeats itself. Remember how the Telecom Acts forbade Telcos from publishing online phone directories simply because the Internet dared to reach beyond the Baby Bell territories of NYNEX, Bell Atlantic, Bell South, Ameritech, Southwestern Bell, US West, Pacific Telesis, and AT&T?
The nature of technology is to obsolete things and corporate rules are not immune from its wrath. Therefore, it’s important for your company to review its corporate policies and compare them with the technologies of the day. Does the corporate handbook contain antiquated rules that prohibit the free flow of information with customers? Does it preclude your organization from sharing information with the widest possible audience? Most importantly, does the policy seek to serve the company before the customer? If so, you might wanna sharpen the ol’ pencil because…
…the Web hath no boundaries.