Comments on: y=mx+b http://ronamok.com/2009/10/27/ymxb/ Social Media for Executives Tue, 09 Mar 2010 01:30:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bob Williams http://ronamok.com/2009/10/27/ymxb/comment-page-1/#comment-14025 Bob Williams Sat, 31 Oct 2009 20:56:45 +0000 http://ronamok.com/?p=1491#comment-14025 The volume of data with web analytics packages can be both intimidating and burdensome for organizations. To get it right, I believe organizations need to dedicate time and resources to the effort. <br>* Resource dedication to pull and analyze data.<br>* Time dedication for the entire team to review the results, determine what it means, and then create a plan of action. The volume of data with web analytics packages can be both intimidating and burdensome for organizations. To get it right, I believe organizations need to dedicate time and resources to the effort.
* Resource dedication to pull and analyze data.
* Time dedication for the entire team to review the results, determine what it means, and then create a plan of action.

]]> By: Bob Williams http://ronamok.com/2009/10/27/ymxb/comment-page-1/#comment-13991 Bob Williams Sat, 31 Oct 2009 14:56:45 +0000 http://ronamok.com/?p=1491#comment-13991 The volume of data with web analytics packages can be both intimidating and burdensome for organizations. To get it right, I believe organizations need to dedicate time and resources to the effort. <br>* Resource dedication to pull and analyze data.<br>* Time dedication for the entire team to review the results, determine what it means, and then create a plan of action. The volume of data with web analytics packages can be both intimidating and burdensome for organizations. To get it right, I believe organizations need to dedicate time and resources to the effort.
* Resource dedication to pull and analyze data.
* Time dedication for the entire team to review the results, determine what it means, and then create a plan of action.

]]> By: Robert Dwyer http://ronamok.com/2009/10/27/ymxb/comment-page-1/#comment-13988 Robert Dwyer Tue, 27 Oct 2009 15:28:29 +0000 http://ronamok.com/?p=1491#comment-13988 Another great piece, Ron.<br><br>I suspect that as the numbers get larger for a corporation's web site, there's also a failure to look at the path individual visitors take when navigating the site to learn what can be done to make them stay longer, become a subscriber, engage more, buy a product or whatever the goal of the site is. My point? Don't look at bounce rates- look at individual visitor patterns. Put yourself in their shoes, and try to figure out what can be done to lead them to the desired outcome. Another great piece, Ron.

I suspect that as the numbers get larger for a corporation's web site, there's also a failure to look at the path individual visitors take when navigating the site to learn what can be done to make them stay longer, become a subscriber, engage more, buy a product or whatever the goal of the site is. My point? Don't look at bounce rates- look at individual visitor patterns. Put yourself in their shoes, and try to figure out what can be done to lead them to the desired outcome.

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