The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.

Last year I founded OC New Media, LLC to help executives incorporate New and Social Media technologies into their corporate communications strategies. I’ve spoken with hundreds of execs during the past seventeen months and have learned that although most realize that New/Social Media is initiating a business communications revolution, they just don’t know where to start their education on the topic.  As a result of these conversations, I wrote Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks.

The book offers a step-by-step approach for making important business decisions with regards to technology adoption. It teaches managers how to measure and evaluate the effectiveness of their New/Social media endeavors. And lastly, it outlines the organizational changes that upper management must consider before blindly presuming that these technologies must reside within the staid confines of marketing or public relations.

With the ink-and-paper version of Read This First soon to be released, I’m excited to share the fruits of my labor by releasing the audio book for free. My hope is that if you like what you hear, you just might decide to purchase one (or ten!) copies of the physical version when it’s available in late November 2009.

The entire book was recorded a few weeks ago and I’m in the process of editing those audio files. My goal is to complete one chapter per week for the next eleven weeks until I’m done.

So, without further ado, I present to you: Chapter 1: The Economics of Influence.

Note: The chapter is 26 minutes long.

If you’d prefer to download the file, please right-click on the following link to save it to your computer:

Read This First: Chapter 1: The Economics of Influence

Lastly, if you’d prefer to subscribe to the podcast, you may do so through the following iTunes or RSS Feed buttons:

Feel free to share this audio book with anyone who is trying to make business sense out of New/Social Media. For example, do you have a boss or a client that you’ve been trying to convince to use New Media tools? Perhaps Read This First will help you make your case:-)

I’ve established both the Twitter hashtag #ReadThisFirst, and the URL for your convenience. Please feel free to use them liberally:-)


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