Comments on: Audience is an Asset

By: RonAmok! » No value…until it’s gone

RonAmok! » No value…until it’s gone — Tue, 27 Dec 2011 23:42:05 +0000

[...] the past two years, I’ve been discussing a theory that Audience is an Asset that should be carried on a company’s balance sheet as opposed to the commonly held belief [...]

By: How to Survive the Social Crash

How to Survive the Social Crash — Wed, 23 Feb 2011 16:18:21 +0000

[...] are valueless. Well, maybe. I’ve written before that audience is an asset, but is it really? Most of your “friends” on Facebook, if you’re a typical [...]

By: RonAmok! » Social Media Gift Horses

RonAmok! » Social Media Gift Horses — Fri, 18 Feb 2011 16:00:29 +0000

[...] audiences have value. But until execs understand that the value of their own online channels can rival those that have [...]

By: RonAmok! » Bryan Elliott’s Audience Asset

RonAmok! » Bryan Elliott’s Audience Asset — Fri, 16 Apr 2010 15:29:27 +0000

[...] On the evening of February 11, 2010, 837 people filled the ballroom at the St. Regis Hotel in Dana Point California for an event that didn’t even exist one month earlier. At that time, it was merely an idea in the head of a man who would eventually bring it to fruition through the help of his online community. As I watched the enthusiastic crowd head for their seats, I knew that I’d be writing this very blog post because I had found yet another example demonstrating how Audience is an Asset. [...]

By: RonAmok! » Fundamental Beliefs

RonAmok! » Fundamental Beliefs — Tue, 23 Mar 2010 18:02:09 +0000

[...] everything that they can to break their dependence on them. Companies must consider the fact that audience is an asset, and that they must adopt publishing principles in order to build their own [...]

By: RonAmok! » Valuating Your Audience Asset

RonAmok! » Valuating Your Audience Asset — Thu, 04 Mar 2010 15:30:36 +0000

[...] As an executive, think about this for a minute. Here is a brand new venture that flipped a switch and opened a revenue stream of $1.128 million–instantly. Add the fact that it did so without spending a dime on traditional marketing or advertising and we have an interesting case study for our theory that Audience is an Asset. [...]

By: RonAmok! » Advantage: Social Media

RonAmok! » Advantage: Social Media — Tue, 23 Feb 2010 15:58:23 +0000

[...] And lastly, let’s revisit the question asked earlier: “Where did that $426 million go?” Did it just vaporize into thin air? Maybe not. I contend that its value was absorbed into the digital distribution channel, where it sits, waiting for smart companies to take advantage of it…companies that believe that Audience is an Asset. [...]

By: RonAmok! » A Universal Business Case?

RonAmok! » A Universal Business Case? — Fri, 19 Feb 2010 01:00:59 +0000

[...] research has oriented me toward Audience is an Asset–a concept that an audience built through social media channels is a corporate asset with real [...]

By: David Meerman Scott

David Meerman Scott — Fri, 08 Jan 2010 22:27:14 +0000

Ron – this is definitely an interesting concept and certainly worth digging into. Lot's of work, but worth it I would say.

By: Tom J

Tom J — Sat, 14 Nov 2009 22:45:31 +0000

Ron – I really liked this article. I'd never thought of the “business” of a brand or audience like this. You opened my eyes! Thanks.