We can talk about the value of social media forever, but sometimes, the best lessons come from just using it.
I was in a foul mood last Thursday morning. I had just read a series of blog posts from a former client who was using the ideas I taught his company to build its social media business. Normally, I’d be ecstatic about such an event, but the fact that the company owes me a considerable sum of money tempered my enthusiasm. I felt as if someone had stolen from me.
My first testosterone-fueled-caveman-impulse was to write about it, to expose the company’s business practices to the online world. But that’s when a more sane idea emerged. What would my social network say about the situation? So, I posted the following question to Twitter:
“If a former client was using your work to expand their business, yet they’ve owed you money for six months, when would you blog about it?”
Within 11 minutes, five people who I really respect (and their collective 35,000 followers respect them too) offered their advice.
My mood changed instantly upon reading these rapid responses. I loved how each person cared about one of two things: 1) me and my reputation and 2) the poor soul who may fall prey to the company in the future.
In eleven minutes, I had a totally different perspective on the problem. Had I taken the caveman route, I may have done something stupid that limited my options. Instead, subsequent conversations have yielded plenty of them to choose from. Presently, I’m weighing those options.
So, who’s on your board of advisors?