When in the course of human events it becomes necessary for people to dissolve the business relationships which have connected them, it requires that they should declare the causes which impel them to the separation.
We hold these truths to be self-evident, that in the age of ubiquitous access to digital content distribution methods such as blogs, podcasts, online video and social networking, that all Media are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
Let these Facts be submitted to a candid world.
- Traditional Media is expensive to maintain due to print costs, radio towers, and FCC licenses.
- Advances in Internet, Web, and mobile technologies combined with free products/services such as WordPress (blogging), iTunes (podcasting), and YouTube (online video), have lowered the barriers to delivering content to audiences.
- Search engines such as Google, Yahoo, and Bing, have become the modern matchmakers, helping to match consumers with the businesses that can satisfy their needs–a method consumers prefer over being assaulted with non-relevant, commercial interruptions.
- Consumers are turning away from content delivered on physical media, preferring digital forms.
- Consumers are changing their content consumption habits, consuming content on their schedule–not that of the broadcast networks. They’re choosing to use real-time sources such as Twitter and time-shifting technologies such as DVRs and RSS.
- In this new digital world, consumers have also become publishers, creating Facebook pages, blogs, podcasts, and online video. As a result, their “user-generated-content” is competing for the same eyeballs that were once under the monopolistic control of traditional Media.
- Businesses are no longer beholden to the third party message-delivery offerings of traditional Media. Instead of renting other people’s audiences (advertising) or begging journalists to write about them (public relations), businesses now have a third alternative: to communicate directly with their own audiences.
Therefore, We the New Media, solemnly publish and declare, that we are absolved from all allegiance to print, broadcast, and physical media; and that as Free and Independent members of our digital world, have full power to create and publish our own content, consume it on our own schedules, build our own audiences, and do all other Acts and Things which we may of right do. And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.
Photo Credit: The National Archives