Last week I had the opportunity to speak at the MarketingProfs B2B Conference in Boston, Massachusetts. As a New England native, I rarely turn down an opportunity to visit home to see family and friends–including one of whom I’d like to introduce to you.
Arthur Nelson is one of the most influential people in my life. I’ve actually mentioned him in previous posts such as The Fog of Social Media or 50+ Years Later: Buglabs Arrives. He’s a very successful entrepreneur who has played the great game of business for over 60 years. During his career, he’s started more than 20 companies–some are businesses and others are nonprofits.
As someone forty years my senior, Arthur has forgotten the solutions to more business problems than I’ve ever learned. Therefore, no matter how difficult the business problem, there is nothing that I struggle with today that he hasn’t dealt with at least twice yesterday.
Arthur doesn’t use Twitter, Facebook, or YouTube. He doesn’t read blogs, participate in user forums, and wouldn’t know the difference between a feed reader and a bird feeder. But whenever I feel overwhelmed at the breakneck speeds of today’s business, whenever I start to believe my own press and think that I know it all, I call Arthur, who always does one of two things:
- Gives me a different perspective
- or smacks me upside the head.
Who is your Arthur Nelson?