The adventures of an analog engineer and digital storyteller who studies emerging networks and their impact on the great game of business.
Dec 30, 2010

Last night, I came upon a sign outside a store at the local mall. The sign was for a product called the AR Drone, the cool helicopter thingy that one can fly with an iTouch/Pad/Phone. What really caught my eye was something on the sign…the “As seen on Youtube.”

At one time, “As seen on TV” was a badge of honor, a shining achievement that marketing, PR or advertising could claim credit for. Today it has been supplanted by a service that Google offers for free.

Perhaps a few words from John Donne can express the sentiment:

Mass media “…send not to know for whom the bell tolls, it tolls for thee.”

Filed under: Social Media

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