In this video, I show The Real Time Web, in action:
Although many people talk about the real time web, or write books about it, the concept is hard to understand without having a concrete example. Such an occurrence happened this afternoon, June 27, 2011 when news broke about former Illinois Governor Rob Blagojevich, being convicted on multiple counts of corruption.
Anyone doing a Google search at the time would see something like this. They’d also be able to see the real time Web in action. Note this little number here. Each increment represents a new piece of content that not only is being published, but Google is also indexing it. That, my friends is the real time Web in action.
No longer able to hide behind daily news cycle lags, companies need to understand that people are are talking about them live, publicly, and that those conversations are being indexed for people to find at a later time.
And if your company decides to ignore the real-time web, that’s okay. Just make sure that you’re making this decision on solid information instead of blind ignorance.