A few months ago, I was asked to participate on a panel for UCLA’s Career Week. I jumped at the opportunity because I’ve found that whenever I speak with college students, I always learn something. This experience was no exception.
Last Thursday, I joined a panel with four others to discuss social media. Simple, right? But things got a little odd when the panel was introduced similarly to those who spoke earlier of careers in engineering, government, finance, politics, public security, international business, education, etc….
The problem is that social media is NOT a career.
Social Media a set of communication tools that carry content, whether that content comes in the forms of text, audio, video, GPS location, etc… These powerful tools give us the ability to share our opinions about life, passions, products and services. Social media provides vehicles for us to demonstrate our expertise and talents. It gives us a way to seek the opinions of others, no matter where they live.
Social media is not something that stands alone as a career. Instead, it’s an integral part of one’s career, whether we choose engineering, government, finance, politics, public security, international business, or education.
You can’t have a career in social media, however, you can use social media in your career. The keyword is “use.” Use social media to separate yourself from other candidates in the job market. Use social media to help your company, nonprofit, or club to communicate their value to their constituencies. Use social media to interact with customers, vendors, investors, and employees.
Choose a career. Enhance it with social media.