Over the past six months, I’ve been studying how advances in digital media and networking technologies are affecting the corporation. Rather than focusing on the obvious benefits of social media (marketing and PR), I’ve been spending more time looking at their affects on other corporate functions. The model above is my first attempt at describing the new, networked company.
Here’s how to read it:
- Everything within the gray area represents corporate assets (employees, departments, etc…)
- Everything in the white area represents those things outside the corporation (customers, vendors, prospects, etc…)
- The ring in the very center represents employees and their internal network connections.
- The ring of larger circles represents the various corporate departments/functions.
- The four departments on the left side of the chart (Marketing, Sales, PR, and Customer Support) represent “customer-facing” functions.
- The four departments on the right side of the chart (Human Resources, R&D, Finance, and Production) represent “non-customer-facing” functions.
To date, most of all that is written about social media and networked technologies has occurred on the left-hand side of this chart–with the vast majority of that discussion falling into the marketing and PR categories. It’s time to start spending some time with the other four:
- Networked Human Resources, as represented by services such as Amazon’s Mechanical Turk, CAPTCHA, and Duolingo
- Networked R&D as represented by such services as Innocentive and FoldIt
- Networked Finance through such services as Kickstarter, Crowdfunding for Equity, FundAGeek
- Networked Production/Product Development through technologies such as “additive manufacturing” (like 3D printing) or services such as Quirky.
I’m now looking for your ideas. What are your reactions, comments, and thoughts about this model? What would you like to see to make it better?