RonAmok!

Social Media for Executives

Last weekend, I had the pleasure of attending my second Podcamp Boston (#PCB4). In my opinion, PCB is by far the most influential conference in Social Media.

I haven’t figured it out yet, but there’s something about the region that produces Social Media content creators. Perhaps there’s something in the water. Perhaps it’s cultural. Perhaps it has to do with Boston being the birthplace of the American Revolution–an area seething with strong opinions and a propensity to throw tea into harbor. But whatever the reason, Boston is truly “The Hub” of the Social Media world. How else can you explain the fact that Chris Brogan, Chris Penn, C.C. Chapman, John Wall, Steve Garfield, and Ann Handley–all people who have been using Social Media since before it actually had a name–live within such close proximity to one another?

“You’re Famous?”

I was seated at a round table waiting for the next session to begin. Across from me, a woman tapped lightly on her personal media device. Shortly after the session began, I sensed that a man had joined our table. At the end of the presentation, Chris Penn instructed the audience to introduce ourselves to everyone at our table. I glanced to my right, smiled, and reached to shake the man’s hand.

“It looks like I have the pleasure of introducing myself to the most famous guy in the room,” I said.

The man smiled and shook my hand sheepishly. “Thank You.”

“You’re famous?” the woman on the other side of the table asked. “What do you do?”

“Well,” the man answered, clearly uncomfortable with the “famous” label, “I like to bring people together to share ideas. I organize conferences.”

“That’s why you’re famous?” she asked.

“Well, I also co-founded Vonage,” Jeff Pulver said.

It wasn’t the first time that I had met Jeff. We once shook hands in October 2007, when I thanked him for hosting an open bar for an event at Podcamp Boston #2. But this time, I had the opportunity to speak with him one-on-one for just a few minutes. I asked him about his upcoming 140 Character Conference to be held in Los Angeles on October 27th and 28th. Jeff’s eyes lit up as he told me about his thoughts on the conference and the implications of  the real-time Internet. We were in the middle of a conversation when it became clear that others were politely waiting for their chance to speak with Jeff, so rather than monopolizing his time, I politely excused myself and let them have a few minutes with him.

As I walked away I remember thinking to myself, this is EXACTLY the type of person that I came to meet at Podcamp Boston–smart and passionate about his subject.

“The serendipity of life. We are always in transition. It never is how it was. It will never be what it is today.”
~Jeff Pulver

The State of Now

On Sunday, Jeff lead a session called “The State of Now,” forty-five minutes of rapid-fire concepts delivered without notes or a presentation. As my pen sped across my notepad in a poor attempt to capture his thoughts, I cursed the fact that I never learned shorthand. But here are some of the gems that I deciphered from my illegible notes:

Real-Time Conversation: The state of Human communication has hit an inflection point, as indicated by the fact that we can get a tweet-back from anywhere in the world–instantaneously. Such ubiquitous access to real-time information will cause massive change in our lives…the key is to figure out what we’re going to do with the information.

The Velocity Effect: The “velocity effect” is a repercussion of the fact that we now have more access to real-time news and information than at any other time in human history. With such access, our behaviors are likely to be effected. For example, Jeff posed the following scenario:

What if we  merged the trending topics of various information sources such as Craigslist and Ebay? Individually, the information is interesting, but if we apply mathematics to make sense of the merged data, one might have an advantage of placing orders based on the monitoring of real-time events because “…the first and second derivatives of this information is valuable.”

The Social Network of One: Your personal network allows you to use the freedom of expression to determine who you are and to set up peering relationships with friends or even “frienemies.” We have the “…opportunity to take serendipitous opportunities to another level” by asking strangers for a favor.  Jeff described an example where he was standing on a street corner in New York City and needed help unpacking some boxes. He sent out a request for help on Twitter and seven minutes later, eight people showed up to help.

Social Platforms Are Addictive: Some people lament the addictiveness of Social platforms; Jeff Pulver embraces it. “It’s contagious,” he said. “You can’t get enough of it…(Social interaction) is “… a part of your digital soul…”

Jeff round up his talk with a warning: “Now is not the time to put your head in the sand. The Big Bang has yet to happen.”

Thanks to conferences such as Podcamp Boston and speakers such as Jeff Pulver, I know we’ll be ready for when it happens.

Photo Credit: C.C. Chapman

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Filed under: Presentation, open source

Erectronic Kit: Circa 1958 Courtesey Allan JayneIn 1954, an Industrial Arts teacher from Long Island came to speak at the Massachusetts Institute of Technology about his new invention: a breadboarding system that he proposed could be used to teach electronics. Arthur Jubenville had patented this system and started a company called Science Electronics, Inc. (SEI). During the conference, he was introduced to a Cambridge-based electronics company by the name of General Electronic Labs(GEL), which was developing RADAR countermeasure technologies for the Department of Defense. In this chance meeting, SEI became a wholly-owned subsidiary of GEL and with funding, SEI went began marketing Jubenville’s invention.

The breadboarding system was unique because it allowed students to assemble electronic circuits without the use of solder. The kit came with various electrical components, such as resistors, capacitors, diodes, vacuum tubes, loudspeakers, transformers, each mounted onto a module. The bottom of these modules contained evenly spaced “pegs” that fit nicely onto a supplied pegboard. After the student had placed the components onto the pegboard, the next part was to hook them up, with these clever little “Jiffy Clips,” wires with simple clips on either end that snapped onto module posts.

Not only was SEI looking to get this system into schools, but it also felt that there was a home market for it. “We all grew up on Erector Sets,” Arthur Nelson, co-founder of GEL said, “so we decided to set up a meeting with the AC Gilbert company.” A contingent fromComponents on the pegboard, wired with the Jiffy Clips.  Courtesey Allan Jayne SEI went to “Erector Square” and left with an agreement. SEI licensed the system to AC Gilbert for marketing to the home user, and the “Erectronic” (Sometimes called “Erec-tronic”) was born.

Since that time, many companies have built upon the original idea of the Erectronic. I remember getting my Radio Shack Electronic Lab, where I built crystal radios, motor control circuits, and sound effects generators that chirped with the sounds of phasors, machine guns, and explosions. I’d follow instructions to build circuits that came with the set, or try to invent new ones myself — with most of those experiments leading to smoke.

Although I never bought anything from it, I’d spend hours looking over the HeathKit catalog, filled with all sorts of projects to build using nothing but patience and a soldering iron. I played around with the Basic Stamp microcontroller and then in 1998, another toy manufacturer jumped into the game. Lego released its Mindstorms product, where not only did they place a microcontroller into a Lego Brick, but they packaged it with other special bricks that contained sensors, motors, and stuff. During the past fifty years, there have been leaps and bounds in the sophistication of Mr. Jubenville’s idea. And they are just about to take a quantum leap again.

As a hardware guy, I’ve always been a little jealous of the software guys. I mean, all software folks need is computer, a compiler and a six pack of Red Bull to start creating stuff. Hardware guys on the other hand? We have to set aside a space for test equipment and power supplies and all sorts of components to build anything beyond the toy-level stuff. Don’t get me wrong, I love Lego Mindstorms, but if I have an idea that’s worthy of investment, I don’t want to go traipsing into a VC’s office with an assortment of interconnected red, blue and yellow plastic bricks.

Bug Labs Bug Base and Bug ModulesBut what if I offered you a breadboarding system like the Erec-tronic, but instead of a just a pegboard, we embedded an ARM11 processor into it? Heck, since we’re just dreaming, what if instead of a pegboard with an ARM11 processor, the pegboard was transformed into a palm-sized breadboarding system that contained a Linux-based computer, complete with WiFi, Ethernet, USB, USB-OTG, and a slew of others? And imagine that instead of simple components like a resistor or diode mounted onto a little module, we add some pizazz — like a GPS module, a touchscreen module, a 3G module or a digital camera module? What if the platform was totally open, such that users around the world are not only free to hack it, but they are encouraged to do so through open APIs. And lastly, imagine that through the use of New Media tools, a community could be built around it, to collaborate with one another, to share ideas, to invent new things? How cool would THAT be?

Well, I need to tell you that this isn’t a dream. It is a reality and the company, Bug Labs is about to release pricing on its Bug Product Line [consisting of it's Bug Base (Linux Computer/Breadboard) and its Bug Modules] before the end of the year. I’m going to be watching this release very closely because it has the potential to change hardware design as we know it, through the combinatorial use of New Media and Open Source.

This product has the potential to drop the barrier of entry for hardware development to that which is closer to software development. Imagine if a Venture Capitalist walked into a struggling startup with ten Bug Bases, dumped them and a plethora of modules onto the table, and told them to start developing? Imagine the devices that’ll emerge.

I love this idea, and I’m really hoping that it works as well as advertised.bug base

If you wanna see the Bug in action, checkout the following video interviews by Robert Scoble, where the BugLabs CEO, Peter Semmelhack, demonstrates the device and a few modules.

Erectronic Photos courtesy of Allan Jayne Jr.
Bug photos courtesy of Bug Labs.

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