RonAmok!

Social Media for Executives
Dec 14, 2009

First Five Audio Chapters Released

Just a quick post to let you know that the first five audio chapters of Read This First: The Executive’s Guide to New Media–from blogs to Social Networks are complete. We are releasing the audio book free of charge, one chapter at a time, and still have six more chapters to go. Of course, if you don’t want to wait, you can always purchase the book through the link above:-)

Chapter 1: The Economic of Influence

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Chapter 2: Listening is Free

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Chapter 3: Talking and Participating

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Chapter 4: Bambi’s Got an AK-47

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Chapter 5: Trust and Faith

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Lastly, if you’d prefer to subscribe to the podcast, you may do so through the following iTunes or RSS Feed buttons:

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Filed under: Read This First
Dec 1, 2009

Read This First Released!

I completed the manuscript in March and although it has taken forever to transform it into a book, here it is!

  • If you are an executive who is trying to understand how to incorporate New/Social Media into your organization, then you need to Read This First.
  • If you are an employee who is trying to explain the benefits of New/Social Media to your boss, purchase a copy and have your boss Read This First.
  • If you work for an agency and are trying to convince your clients to adopt New/Social Media, hand them a copy and have them Read This First.

For more information, please checkout the book’s web page located at http://ronamok.com/readthisfirst

Filed under: Read This First
Nov 2, 2009

Read This First: Chapter 1

Last year I founded OC New Media, LLC to help executives incorporate New and Social Media technologies into their corporate communications strategies. I’ve spoken with hundreds of execs during the past seventeen months and have learned that although most realize that New/Social Media is initiating a business communications revolution, they just don’t know where to start their education on the topic.  As a result of these conversations, I wrote Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks.

The book offers a step-by-step approach for making important business decisions with regards to technology adoption. It teaches managers how to measure and evaluate the effectiveness of their New/Social media endeavors. And lastly, it outlines the organizational changes that upper management must consider before blindly presuming that these technologies must reside within the staid confines of marketing or public relations.

With the ink-and-paper version of Read This First soon to be released, I’m excited to share the fruits of my labor by releasing the audio book for free. My hope is that if you like what you hear, you just might decide to purchase one (or ten!) copies of the physical version when it’s available in late November 2009.

The entire book was recorded a few weeks ago and I’m in the process of editing those audio files. My goal is to complete one chapter per week for the next eleven weeks until I’m done.

So, without further ado, I present to you: Chapter 1: The Economics of Influence.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Note: The chapter is 26 minutes long.

If you’d prefer to download the file, please right-click on the following link to save it to your computer:

Read This First: Chapter 1: The Economics of Influence

Lastly, if you’d prefer to subscribe to the podcast, you may do so through the following iTunes or RSS Feed buttons:

Feel free to share this audio book with anyone who is trying to make business sense out of New/Social Media. For example, do you have a boss or a client that you’ve been trying to convince to use New Media tools? Perhaps Read This First will help you make your case:-)

I’ve established both the Twitter hashtag #ReadThisFirst, and the bit.ly URL http://bit.ly/ReadFirst for your convenience. Please feel free to use them liberally:-)

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Filed under: Read This First