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Whitepapers and Worksheets

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Whitepapers

Microsemi® Corporation: Online Properties Analysis and Recommendations (2012)
The Musician and the Manufacturer: How Taylor Guitars rode on the news wave created by Dave Carrol’s United Breaks Guitars (2010)
Johnson & Johnson Does New Media: Lessons from a 123 year old, $64 billion, New Media Innovator (2009)
The Ranger Station Fire: How Ford Motor Company Used Social Media to Extinguish a PR fire in less than 24 hours (2008)

Worksheets

One Page Strategy Document: This is a worksheet (with instructions) that helps companies plan their social media strategies. It also serves as a very simple way to explain social media efforts to upper management.

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My Book

For more information on Read This First, click on the image above. Or, if you are listening to the audio version of the book, here is the Chapter 10 Supplement
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Ron Ploof

Ron Ploof is an Orange County, California based author, blogger, storyteller, and speaker. Ron brings a unique technology perspective to his clients based on his 25 years as an electrical engineer.

Whitepapers and Worksheets

Whitepapers

Worksheets

New E-book

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My Book

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Ron Ploof